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Public Library & Reading Room Pune, Maharashtra 800 members

Kothrud Public Reading Room

75%
Increase in membership renewals
800+
Members connected via WhatsApp
40%
Increase in reading room utilization

The Challenge

  • •Annual membership cards were issued on paper — no digital record of renewals or expirations
  • •Newspaper and magazine rack management was ad-hoc with no tracking of usage
  • •Seat occupancy for the reading room had no tracking — full rooms turned away walkins unnecessarily
  • •Fee collection for annual memberships relied on in-person visits only, causing missed renewals
  • •No way to communicate with all 800 members at once for events or announcements

The Solution

Kothrud Public Reading Room implemented 24Library with the following features:

Digital Membership Cards — QR-based with expiry tracking and auto-renewal alerts
Seat Booking System — walk-in and advance seat reservation for the reading room
WhatsApp Broadcast — bulk announcements to all members for events and closures
UPI Fee Collection — online membership renewal payment links sent on WhatsApp
Attendance Reports — daily footfall tracking and member visit frequency analytics

The Results

75%
Increase in membership renewals
WhatsApp renewal reminders sent 30, 7 and 1 day before expiry recovered memberships that previously lapsed silently
800+
Members connected via WhatsApp
Broadcast feature enabled direct communication for event announcements and holiday notices to all members instantly
40%
Increase in reading room utilization
Advance seat booking eliminated the perception that seats were unavailable — actual empty slots became bookable online
“Kothrud has a very loyal reader community. But we were losing 30% of memberships each year just because people forgot to renew. 24Library's WhatsApp reminders recovered most of them automatically.”
M
Meera Joshi
Librarian, Kothrud Public Reading Room

How It Happened

1

Member data migration in 2 days

Digitized 800 paper membership records into 24Library. Added expiry dates, contact numbers and WhatsApp activation. Sent welcome messages to all members on Day 1.

2

UPI payments activated in Week 1

Set up online membership renewal payment links. 60 members renewed online in the first week without visiting the library — unprecedented for a public reading room.

3

WhatsApp community built in Month 1

Used broadcast feature for monthly events — author talks, book exhibitions. Member engagement increased significantly. Community feel strengthened.

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